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INTEREST CATEGORY: SECTORS, RELATIONSHIP MARKETING
POSTING TYPE: Calls: Journals

Author: Daskou Sofia

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Call for papers

Special issue titled: Relationship Marketing in the Agrifood Industry
Journal title: Journal of International Food & Agribusiness Marketing
Submission Date: June 30, 2022

The editors:

• Dulekha KASTURIRANTE, University of Plymouth, UK
• Sofia DASKOU, Neapolis University Pafos, Cyprus

Slope of the Special Issue: Marketing practices have transformed significantly over the past 20 years, where technology, communication, social media, climate change etc. have impacted the rules of the game and intensified competition. Instead of just concentrating on selling the product, the marketing effort is now focused on satisfying and delighting the customer, successfully managing the customer experience, and co-creating value in both Business-to-business (B2B) and Business-to-consumer (B2C) settings.

Relationship Marketing plays a significant role in creating this value. It is a concept that has evolved over the past few decades and contrasts sharply with transactional marketing (based in traditional Transaction Cost Economics). Research indicates many different characteristics to relationships in these polar ends of relational and transactional marketing. Relationship types can also be influenced by political, contextual, individual and economic conditions that govern the relationship. The costs and benefits arising from these can have a significant impact on organizational performance. Exploring the typology of such business and consumer relationships that sit within the continuum have demonstrated the importance of its role and value to industry.

Papers submitted for the special issue should contribute to scientific topics relevant to Relationship Marketing at B2B and/or B2C levels in the agrifood industry. Topics may come from any area of Relationship Marketing including, but not limited to:

• Buyer/seller relationships
• Value co-creation in relationships
• Export and import marketing relationships
• Decision-making in business relationships
• Sustainability, ethics, CSR in Relationship Marketing
• Digital technology, innovation, and social media in Relationship Marketing
• Relationship Strategy and performance
• Relationship approaches, personal relationships and bonds
• Internationalising relationships

Innovative studies based on a broad coverage of methods and theories will be the building blocks of this special issue on Relationship Marketing. Papers should pertain to the Aims and Scope of the Journal of International Food & Agribusiness Marketing.

The Target Audiences of the volume are: academics, researchers, practitioners and experts, in the fields of: Marketing, Value Chain Management, food and agribusiness marketing knowledge, international food supply chains, Relationship marketing and CRM, food systems, economic network relationships, entrepreneurship and rural development, sustainability as well as value co-creation.

To submit an article to this special issue please visit:

Prior to submission please visit the author guidelines for Journal of International Food & Agribusiness Marketing on the journal home page at

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Important Dates relevant to this publication are:

• Manuscript deadline: 30 June 2022
• The Journal of International Food & Agribusiness Marketing aims to publish the Special Issue in January/February 2023