Qual Mar Res
Introduction
Qualitative Market Research, 25(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
WhatsApp communication service: a controversial tool for luxury brands
—Mona Mrad, Maya Farah, Nour Mehdi []
Bridging the marketing-finance divide: use of customer voice in managerial decision-making
—Deepak Saxena, Mairead Brady, Markus Lamest, Martin Fellenz []
Mobilising the walking-with technique to explore mundane consumption practices: practical and theoretical reflections
—Connie K.Y. Mak, Ai-Ling Lai, Christiana Tsaousi, Andrea Davies []