Cust Needs Solutions
Introduction
Customer Needs and Solutions, 9(1/2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The Impact of New Content and User Community Membership on Usage of Online Games
—Paulo Albuquerque, Yulia Nevskaya []
Optimal Inter-release Timing for Sequentially Released Products
—Jackie Y. Luan, K. Sudhir []
Reflections
The MIT Marketing Group
—John R. Hauser []
Perspectives
Privacy-Centric Digital Advertising: Implications for Research
—Garrett Johnson, Julian Runge, Eric Seufert []