J Interactive Mar
Introduction
The Journal of Interactive Marketing is now published by the 蹤獲扦夥厙
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Journal News
Author: Matt Weingarden
When Don Schultz published the final editorial of his term as editor of this journal, he titled it Moving with the Times. He introduced the incoming editor team and the publication’s new title: Journal of Interactive Marketing (Schultz 1997).
With this issue, I am pleased to announce another change in that the journal is now being published under the ownership of the 蹤獲扦夥厙 (蹤獲扦夥厙). It seems appropriate to again celebrate the success of the Journal of Interactive Marketing along with the evolution of the marketing discipline.
Following the journal’s title shift in 1997, the new editor team and subsequent editors offered authors impressive flexibility to explore the field of interactive marketingonline, offline, and the bridges between the two. These opportunities to explore and push the boundaries of existing discourse will continue under the 蹤獲扦夥厙. We are eager to see the journal’s current trajectory continue as it complements the 蹤獲扦夥厙’s existing journal portfolio.
The 蹤獲扦夥厙 was established in 1937 with the merger of two marketing organizations: the first an academic society and the second focused on advancing marketing as a profession. 蹤獲扦夥厙’s first product, the Journal of Marketing, launched a year ahead of the merger, and with it, the founders established a commitment to the stewardship of leading marketing scholarship.
Other journals added to the 蹤獲扦夥厙’s unique portfolio including the creation of the Journal of Marketing Research and acquisition of both the Journal of Public Policy & Marketing and the Journal of International Marketing. Each of these journals has established itself as a leading publication: Journal of Marketing and Journal of Marketing Research are included in highly prestigious scholarly and business lists, and the Journal of Public Policy & Marketing and the Journal of International Marketing have each become leaders within their niche areas of research.
The 蹤獲扦夥厙 nurtured these four journals in much the same way that Journal of Interactive Marketing’s previous owner, Marketing EDGE, also known as the Direct Marketing Educational Foundation, developed its journal. Launched as the Journal of Direct Marketing, it was also intended to create links between academe and industry. And from its first issue, much like the 蹤獲扦夥厙’s journals, the editorial team sought research that opened new scholarly conversations (Montesi 1987).
The 蹤獲扦夥厙 is committed to increasing the reach of its journals scholarship, and the Journal of Interactive Marketing is no exception. Over the past several years, the 蹤獲扦夥厙’s four journals have achieved admirable growth in readership, mentions in the popular press, and social media engagement.
The 蹤獲扦夥厙 professional team hopes to encourage similar trends with the Journal of Interactive Marketing‘s articleswith special emphasis on social media engagement, as seems only fitting. The team supporting the journal will continue to rely on powerful knowledge of the journal’s previous editors and champions.
In closing, on behalf of the 蹤獲扦夥厙, thank you to each of the current and past editors, reviewers, authors, and supporters of the Journal of Interactive Marketing. You are a passionate and valued community, and it is a privilege to serve you via this essential publication. Welcome to the 蹤獲扦夥厙 family of journals.
Declaration of Conflicting Interests
The author(s) declared no potential conflicts of interest with respect to the research, authorship, and/or publication of this article.
Funding
The author(s) received no financial support for the research, authorship, and/or publication of this article.
References
Montesi, Richard L. (1987), From the Publisher, Journal of Direct Marketing, 1 (1), 4.
Schultz, Don E. (1997), Moving with the Times, Journal of Direct Marketing, 11 (2), 46.
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