Soc Mar Quart
Introduction
Social Marketing Quarterly, 28(2)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Case Studies
How Social Marketing Contributed to Expanding Size of Overall Condom Markets in Ethiopia, Brazil, and Indonesia
—David J. Olson, Christopher Purdy, Rory Harrington, Dan Marun, and Juan Enrique Garcia [] []
Using Community-Based Social Marketing to Reduce Pet Waste Bacteria in Streams
—Tracey Haldeman and Wesley Schmidt [] []
Research and Evaluation
A Trait-Based Consumer Segmentation for Food Waste Reduction Campaigns
—Mustafa Bilgehan Kutlu [] []
Understanding the Audience for a Digital Capacity-Building Platform for Micro-Retailers in Nairobi, Kenya: A Latent Class Segmentation Analysis
—Evelyn Kumoji, Olamide Oyenubi, Alice Rhoades, Jarret Cassaniti, Fred Rariewa, and Saori Ohkubo [] []
Using Social Marketing to Demystify the Myths Surrounding Covid-19 Vaccination: The Mediating Role of Important Others
—Isaac Sewornu Coffie, Atsu Nkukpornu, William Adomako Kankam, and Chosniel Elikem Ocloo [] []
Commentary
Tribute to Philip D. Harvey: A Social Marketing Founding Father and Titan
—Christopher Purdy [] []