Mar Sci
Introduction
Marketing Science, 41(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Frontiers: The Identity Fragmentation Bias
—Tesary Lin and Sanjog Misra [] []
Frontiers: Supporting Content Marketing with Natural Language Generation
—Martin Reisenbichler, Thomas Reutterer, David A. Schweidel, and Daniel Dan [] []
Visibility and Peer Influence in Durable Good Adoption
—Bryan Bollinger, Kenneth Gillingham, A. Justin Kirkpatrick, and Steven Sexton [] []
The Perils of Personalized Pricing with Network Effects
—Bita Hajihashemi, Amin Sayedi, and Jeffrey D. Shulman [] []
Network Formation and Bargaining in Vertical Markets: The Case of Narrow Networks in Health Insurance
—Soheil Ghili [] []
Skippable Ads: Interactive Advertising on Digital Media Platforms
—Anthony Dukes, Qihong Liu, and Jie Shuai [] []
Reaching for Gold: Frequent-Flyer Status Incentives and Moral Hazard
—A. YeÅŸim Orhun, Tong Guo, and Andreas Hagemann [] []
Social and Spatiotemporal Impacts of Casino Jackpot Events
—Hee Mok Park and Joseph Pancras [] []
Influencing Social Media Influencers Through Affiliation
—Amy Pei and Dina Mayzlin [] []
Time-Inconsistent Preferences and Strategic Self-Control in Digital Content Consumption
—Shuo Zhang, Tat Y. Chan, Xueming Luo, and Xiaoyi Wang [] []
Measuring Income and Wealth Effects on Private-Label Demand with Matched Administrative Data
—Calogero Brancatelli, Adrian Fritzsche, Roman Inderst, and Thomas Otter [] []