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J Services Mar

Introduction

Journal of Services Marketing, 36(3)

INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs


Talking bodies – an embodied approach to service employees’ work
Tiina-Kaisa Kuuru, Elina Närvänen []

Value creation and destruction in the marketisation of human services
Melanie Randle, Nadia Zainuddin []

Mapping of themes: a retrospective overview using bibliometric analysis
Naveen Donthu, Satish Kumar, Chatura Ranaweera, Debidutta Pattnaik, Anders Gustafsson []

The role of customer experience in the perceived value–word-of-mouth relationship
Volker G. Kuppelwieser, Philipp Klaus, Aikaterini Manthiou, Linda D. Hollebeek []

Professionals’ interpersonal communications style: does it matter in building client psychological comfort?
Rawi Roongruangsee, Paul Patterson, Liem Viet Ngo []

Videogames-as-a-service: converting freemium- to paying-users through pop-up advertisement value
Ali Hussain, Amir Zaib Abbasi, Linda D. Hollebeek, Carsten D. Schultz, Ding Hooi Ting, Bradley Wilson []

Signaling authenticity for frontline service employees
A. Lynn Matthews, Meike Eilert []

An imitation game – supervisors’ influence on customer sweethearting
Elias Ertz, Laura Becker, Marion Büttgen, Ernest Emeka Izogo []