J Financial Services Mar
Introduction
Journal of Financial Services Marketing, 27(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Antecedents of brand loyalty in South African retail banking
—Mokgadi Cleopatra Taoana, Emmanuel Silva Quaye, Russell Abratt []
Customer readiness to co-production of mobile banking services: a customer-only co-production perspective
—Andrews A. Yalley []
Modeling the key factors influencing the adoption of mobile financial services: an interpretive structural modeling approach
—Shelly Gupta, Sanjay Dhingra []
Measuring price fairness and its impact on consumers’ trust and switching intentions in microfinance institutions
—Nathan Chubaka Mushagalusa, Eddy Balemba Kanyurhi, Deogratias Bugandwa Mungu Akonkwa, Patrick Murhula Cubaka []
Addressing Financial Inclusion Challenges in Rural Areas from the Financial Services Marketing Employee Emotional Labor Dimension: Evidence from Nigeria
—Benedict Ogbemudia Imhanrenialena, Ozioma Happiness Obi-Anike, Chikodili Nkiruka Okafor , Ruby Nneka Ike, Chinedu Obiora-Okafo []
HARI: Characteristics of a new defined lifestyle (DL) retirement planning product
—Rama Malladi []