J Con Mar
Introduction
Journal of Consumer Marketing, 39(4)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Expanding the experiential advantage model: exploring the mediating roles of a sense of meaning and moderating effects of motivational autonomy
—Bin Li, Sijun Wang, Li Lei, Fangjun L []
An integrated framework examining sustainable green behavior among young consumers
—Siti Aqilah Jahari, Ashley Hass, Izian Binti Idris, Mathew Joseph []
The moderating impact of product shadows on ad effectiveness perceptions for gestalt versus component product frames, product presentation color, and consumer visual processing modes
—Nazuk Sharma, James R. Stock []
Brand love and ethnic identification: the mediating role of brand attachment among African American consumers
—Rozbeh Madadi, Ivonne M. Torres, Reza Fazli-Salehi, Miguel ngel Z繳簽iga []
Judging an Airbnb booking by its cover: how profile photos affect guest ratings
—Hyunkyu Jang []