J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 37(7)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform: an expectancy value theory perspective
—Enping (Shirley) Mai, Ying Liao []
Evaluating the innovation capability of cluster-based firms: a graph-theoretic approach
—Cláudia Fabiana Gohr, Maryana Scoralick de Almeida Tavares, Sandra Naomi Morioka []
Green strategies and relationship maintenance: a network evolution perspective
—Pengfei Han, Haifeng Wang, Peihua Fan []
Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study
—Letizia Lo Presti, Giulio Maggiore, Vittoria Marino, Riccardo Resciniti []
Value co-creation in the B2B context: a diagnosis of knowledge management based on multiple case studies
—Andrei Bonamigo, Camila Guimarães Frech, Ana Carolina Custódio Lopes []
Why do SMEs switch suppliers?
—Angel López-Jáuregui, Mercedes Martos-Partal, José María Labeaga []
Green market orientation and organizational performance in Taiwan’s electric and electronic industry: the mediating role of green supply chain management capability
—Elaine Quintana Borazon, Yi-Chun Huang, Jen-Ming Liu []
The origin and evolution of the concept of servitization: a co-word and network analysis
—María‐José Pinillos, Eloísa Díaz-Garrido, María-Luz Martín-Peña []
Impact of digital technology on velocity of B2B buyer-supplier relationship development
—Ralph Kauffman, Lucille Pointer []
Conceptualizing the supplier switching process: an example from public procurement
—Anne-Maria Holma, Anu Bask, Antti Laakso, Dan Andersson []
Examining the use of fsQCA in B2B marketing research: benefits, current state and agenda for future research
—David Marius Gligor, Ismail Golgeci, Carla Rego, Ivan Russo, Sıddık Bozkurt, Terrance Pohlen, Brian Hiatt, Vipul Garg []
Modern mediators: intermediaries’ informational roles in sourcing from China
—Yuan Virtanen, Asta Salmi, Xiao Qin []