J Bus Ind Mar

Introduction

Journal of Business & Industrial Marketing, 37(7)

INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs


The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform: an expectancy value theory perspective
Enping (Shirley) Mai, Ying Liao []

Evaluating the innovation capability of cluster-based firms: a graph-theoretic approach
Cláudia Fabiana Gohr, Maryana Scoralick de Almeida Tavares, Sandra Naomi Morioka []

Green strategies and relationship maintenance: a network evolution perspective
Pengfei Han, Haifeng Wang, Peihua Fan []

Mobile instant messaging apps as an opportunity for a conversational approach to marketing: a segmentation study
Letizia Lo Presti, Giulio Maggiore, Vittoria Marino, Riccardo Resciniti []

Value co-creation in the B2B context: a diagnosis of knowledge management based on multiple case studies
Andrei Bonamigo, Camila Guimarães Frech, Ana Carolina Custódio Lopes []

Why do SMEs switch suppliers?
Angel López-Jáuregui, Mercedes Martos-Partal, José María Labeaga []

Green market orientation and organizational performance in Taiwan’s electric and electronic industry: the mediating role of green supply chain management capability
Elaine Quintana Borazon, Yi-Chun Huang, Jen-Ming Liu []

The origin and evolution of the concept of servitization: a co-word and network analysis
María‐José Pinillos, Eloísa Díaz-Garrido, María-Luz Martín-Peña []

Impact of digital technology on velocity of B2B buyer-supplier relationship development
Ralph Kauffman, Lucille Pointer []

Conceptualizing the supplier switching process: an example from public procurement
Anne-Maria Holma, Anu Bask, Antti Laakso, Dan Andersson []

Examining the use of fsQCA in B2B marketing research: benefits, current state and agenda for future research
David Marius Gligor, Ismail Golgeci, Carla Rego, Ivan Russo, Sıddık Bozkurt, Terrance Pohlen, Brian Hiatt, Vipul Garg []

Modern mediators: intermediaries’ informational roles in sourcing from China
Yuan Virtanen, Asta Salmi, Xiao Qin []