J Brand Man
Introduction
Journal of Brand Management, 29(3)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Evolution of luxury marketing landscape: a bibliometric analysis and future directions
—Rubal Rathi, Ruchi Garg, Aakanksha Kataria, Ritu Chhikara []
Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks
—Pushpanjali Kaul, Sangeeta Arora []
The effects of nostalgia marketing on consumers’ brand extension evaluation
—Sung Youl Jun, Hye Kyung Park, Kyung Ho Kim []
The anthropomorphic brand logo and its effect on perceived functional performance
—Ahmad Daryanto, Nicholas Alexander, Gilang Kartika []
Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context
—Emily Pyle, Adrian Furnham, Alastair McClelland []
How should organizations engage and build relationships with mobile publics on social messengers
—Linjuan Rita Men []