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POSTING TYPE: Calls: Conferences

Author: Tulay Girard

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The 31st Annual Meeting of the Association of Marketing Theory & Practice conference will be held on March 15-18, 2023 at the Sonesta Resort, Hilton Head, South Carolina.

The deadline for submitting papers, panel proposals, and student papers is October 23, 2022.

Please visit  for Call-for-Papers, submission, and additional information about the conference.

Dr. Joe Hair will be conducting a workshop on Marketing Analytics Thursday and Friday afternoons.

AMTP offers an excellent environment for the presentation of creative ideas in the marketing field. When you attend you will find supportive and interested colleagues willing to share their experiences and ideas to help enrich your research.

This luxury conference resort is located on Hilton Head Island and provides many activities that afford opportunities for a fun family getaway. In addition to academic sessions and panels, there will be a “Best Ball Captain’s Choice Golf Tournament” on Thursday afternoon for those who want to shake the winter’s rust off their golf game.

Registration includes receptions with hors devours Wednesday and Friday evenings, refreshments between sessions, an Awards Luncheon on Friday, and dinner on Thursday evening.

The resort is easily accessible through the Hilton Head Island Airport (HHH) which is very close to the resort hotel or the Savannah Hilton Head Island Airport (SAV) about 30 minutes away.

Come to Hilton Head and enjoy the camaraderie of fellow marketers. Please pass this on to your colleagues and encourage them to join AMTP. If you have any questions, please email me at tug1@psu.edu.

Tulay Girard, Ph.D.

AMTP Conference Chair
Professor of Marketing
Penn State Altoona