Jordan J. Louviere
Introduction
Emeritus Professor of Marketing at the University of South Australia, passed away earlier this month
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Obituaries
Author: ELMAR Moderator

Jordan J. Louviere, Emeritus Professor of Marketing at the University of South Australia, passed away earlier this month.
Here is a concise description of Jordan’s importance to the field written by Bryan Orme, CEO and President of Sawtooth Software
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An obituary at Australia’s Research Live News
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