J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 16(2)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Customer engagement and value co-creation/destruction: the internal fostering and hindering factors and actors in the tourist/hotel experience
—Clement Nangpiire, Joaquim Silva, Helena Alves []
Celebrity selection in social media ecosystems: a flexible and interactive framework
—Shekhar Shukla, Ashish Dubey []
Does the length of a review matter in perceived helpfulness? The moderating role of product experience
—Han Jia, Sumin Shin, Jinfeng Jiao []
Brand avatars: impact of social interaction on consumer–brand relationships
—Jamye K. Foster, Melinda A. McLelland, Lacey K. Wallace []
Find me here: share store information through check-in
—Chin-Ching Yin, Yun-Chia Tang, Yi-Ching Hsieh, Hung-Chang Chiu, Shu-Jie Jhu []
How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets
—Jennifer JooYeon Lee, Zecong Ma []
Influence of self-disclosure of Internet celebrities on normative commitment: the mediating role of para-social interaction
—Edward Shih-Tse Wang, Fang-Tzu Hu []
Effects of personal innovativeness and perceived value of disclosure on privacy concerns in proximity marketing: self-control as a moderator
—Marta Yuan-Chen Lin, Ben-Roy Do, Tessa Tien Nguyen, Julian Ming-Sung Cheng []