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POSTING TYPE: Calls: Journals

Author: Shaukat Ali

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CALL FOR PAPERS

Journal of Euromarketing

“Covid-19 Pandemic and its Impact on Marketing for Organisations”

Paper submission Extended Deadline: 1st October 2022

Guest Co-editors:

• Dr Shaukat Ali* – University of Wolverhampton Business School, UK
• Professor Frédéric Jallat ESCP Business School, Paris, France
• Dr Mohammed Mahdi – University of Wolverhampton Business School, UK
• Dr Emma Edwards – University of Wolverhampton Business School, UK
• Dr Michael John Harker – University of Strathclyde Business School, UK

The Journal of Euromarketing is the official journal of the International Management Development Association (IMDA), published by IMDA Press. It is the leading publishing organization in the field of international marketing, focusing on Europe, emerging countries, and other countries/regions. It provides services for academics, practitioners, and public policymakers on issues related to marketing and related disciplines.

The special issue will address the nexus and interplay between the Covid-19 pandemic and its impact on marketing for organisations. The spatial context relates to European marketing and involves marketing practices in both western and Eastern Europe. Some of the subject areas of interest are:

• Innovative and breakthrough marketing strategies adapted as a result of Covid-19?
• Choosing the right scale: national, regional, global marketing strategy arbitrages in Europe as a result of Covid-19?
• New European marketing ecosystems as a result of Covid-19?
• Covid-19 and responsible / ethical marketing practices in Europe?
• Crisis marketing management: main lessons from Covid-19 to European marketers and organisations?
• Changes in consumer behaviour post-Covid-19? How organisations should be responding to these new challenges in Europe?
• New customer path analyses in a post Covid-19 environment: lessons from European practices
• The world will never be the same again: on the rise of data management, CRM and new technologies in European marketing strategies
• Digital marketing practices in Europe during Covid-19 – A new frontier?
• Omnichannel Online / offline distribution balance in Europe as a result of Covid-19
• Dynamic pricing strategies in turbulent times: what Covid-19 could teach to European companies?
• New communication channels and strategies in Europe as a result of Covid-19?
• Rise of social networks, influencers and digital key opinion leaders in Europe as a result of Covid-19
• How have healthcare service providers adapted marketing during the pandemic? What do European healthcare service providers view the future of marketing post Covid-19 to be?
• How have tourism, airlines and hospitality providers adapted marketing during the pandemic? What do European tourism, airlines and hospitality providers view the future of marketing post Covid-19 to be?
• How have education provider recruitment strategies been affected by the Pandemic?
• How have not-for-profit organisations adapted their funding strategies in response to the pandemic?

All manuscripts must conform to Euromarketing author guidelines, available at: . Note in your cover letter that your manuscript is being submitted to the ” Covid-19 Pandemic and its Impact on Marketing for Organisations” Special Issue. The extended closing date for receipt of submissions is 1st October 2022.

Submit the prospective manuscript to:

*Special Issue Corresponding Editor:
Journal of Euromarketing
Dr Shaukat Ali – University of Wolverhampton Business School
Email: shaukat.ali@wlv.ac.uk

Acknowledgment: We thank the Euromarketing Editors/Editorial team for their valuable support/feedback to this call for papers.

References

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Dinesh, S. and MuniRaju, Y., 2021. Scalability Of E-Commerce In The Covid-19 Era. International Journal of Research-GRANTHAALAYAH, 9(1), pp.123-128.

Isma, A., Hidayatullah, A., Winarno, A. and Hermawan, A., 2021. Marketing Strategy for Welding Workshops in the New Normal Era after the Covid-19 Pandemic. Pinisi Business Administration Review, 2(2), pp.123-134.

Khan,M. M. R.,&Kona,B. (2021). Shifts in Pharma-Marketing Trends in Post COVID-19 Era. International Journal of Multidisciplinary: Applied Business and Education Research 2(2): 108–114. doi:

Ketter, E. and Avraham, E., 2021. # StayHome today so we can# TravelTomorrow: tourism destinations’ digital marketing strategies during the Covid-19 pandemic. Journal of Travel & Tourism Marketing, pp.1-14.

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Ramadhan, A. and Gunarto, M., 2021. Analysis of Digital Marketing Strategies in the Era of the COVID-19 Pandemic in Private Higher Education. In 11th Annual International Conference on Industrial Engineering and Operations Management, IEOM 2021 (pp. 5674-5684).

Rautela, M.A. and Agrawal, M.P., 2020. A Review Of Modern Marketing Tools In The Era Of Covid-19. PalArch’s Journal of Archaeology of Egypt/Egyptology, 17(6), pp.11583-11602.

Rumiyati, R. and Syafarudin, A., 2021. The Influence of Service Quality, Marketing Mix, on Bank Customer Satisfaction in the Era Covid-19. Ilomata International Journal of Tax and Accounting, 2(1), pp.84-96.

Salim, S.M. and Rahim, N.Z.A., Marketing Strategy and Implementation in the Covid-19 Era. A Literature. Researchgate.net

Sindhu, S. and Mor, R.S., 2021. Modelling the Enablers for Branded Content as a Strategic Marketing Tool in the COVID-19 Era. Systems, 9(3), p.64.

Sihombing, E.H. and Nasib, N., 2020. The Decision of Choosing Course in the Era of Covid 19 through the Telemarketing Program, Personal Selling and College Image. Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences, 3(4), pp.2843-2850.

Spanaki, M.Z., Papatheodorou, A. and Pappas, N., 2021. Tourism in the post (?) COVID-19 era: evidence from the hotel sector in the North East of England. Worldwide Hospitality and Tourism Themes.

Yulia, E., Nurcholidah, L. and Sari, K.R., 2021. ALTERNATIVE MARKETING STRATEGIES OF TRADITIONAL DRUG IN FACING THE NEW NORMAL ERA AS THE IMPACT OF COVID 19. JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES), 5(3), pp.321-325.

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