Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 26(1)
POSTING TYPE: TOCs
Advances in neuroscience and marketing: analyzing tool possibilities and research opportunities
—Luis-Alberto Casado-Aranda, Juan Sanchez-Fernandez []
When consumers touch: a conceptual model of consumer haptic perception
—Achini Tharaka Ranaweera []
The influence of formal and informal control on market and financial results
—Daniel Espinosa Sáez, Paola Andrea Ortiz-Rendón, José Luis Munuera Alemán []
The role of social media in the political involvement of millennials
—Rahmad Solling Hamid, Abror Abror, Suhardi M. Anwar, Andi Hartati []
Buying local food is not a question of attitude: an analysis of benefits and limitations
—Begoña Peral-Peral, Jorge Arenas Gaitán, Jesús Reina-Arroyo []
Influencer fit post vs celebrity fit post: which one engages Instagram users more?
—Arash Ahmadi, Siriwan Ieamsom []
Does brand-relationships matter? The role of brand attachment in salesperson performance in retailing
—Flavia Braga Chinelato, Cid Gonçalves Filho, Clodoaldo Lopes Nizza Júnior []