J Mar Res
Introduction
Journal of Marketing Research, 59(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Down a Rabbit Hole: How Prior Media Consumption Shapes Subsequent Media Consumption
—Kaitlin Woolley and Marissa A. Sharif [] []
Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches
—Stephen J. Anderson, Leonardo Iacovone, Shreya Kankanhalli, and Sridhar Narayanan [] []
Frequency Versus Intensity: How Thinking of a Frequent Consumption Indulgence as Social Versus Solitary Affects Preferences for How to Cut Back
—Peggy J. Liu [] []
Prominent Retailer and Intrabrand Competition
—Ruitong Wang, Yi Zhu, and George John [] []
Deceptive Claims Using Fake News Advertising: The Impact on Consumers
—Anita Rao [] []
How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness
—Xiaodong Nie, Zhiyong Yang, Yinlong Zhang, and Narayan Janakiraman [] []
Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations
—Pranav Jindal [] []
Attribute Sentiment Scoring with Online Text Reviews: Accounting for Language Structure and Missing Attributes
—Ishita Chakraborty, Minkyung Kim, and K. Sudhir [] []
The Impact of Historical Price Information on Purchase Deferral
—Manissa P. Gunadi and Ioannis Evangelidis [] []
A Reference-Dependent-Preferences-Based Model of Extended Warranty Purchase Decisions
—Hyeong-Tak Lee and Sriram Venkataraman [] []
Money-Back Guarantees and Service Quality: The Marketing of In Vitro Fertilization Services
—Shan Yu, Mrinal Ghosh, and Madhu Viswanathan [] []