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Introduction

Journal of Marketing Management, 38(5/6)

POSTING TYPE: TOCs


Transhumanisms, Geneticised Markets and Perfectible Consumers

Editorial

Live very long and prosper? Transhumanist visions and ambitions in 2021 and beyond…
Jennifer Takhar, H. Rika Houston & Nikhilesh Dholakia [] []

Commentary

Transhumanism in speculative fiction
Russell Belk [] []

An IVF survivor unravels ‘fertility’ industry narratives
Pamela Mahoney Tsigdinos [] []

IVF survivorship, the IVF memoir and reproductive activism
Jennifer Takhar [] []

Social inequalities, reproductive bodies, and technological interventions
Rene Almeling [] []

Perfecting or selecting? When ‘kinds of children’ are the objective
Ayo Wahlberg [] []

Research Articles

The Promethean biohacker: on consumer biohacking as a labour of love
Vitor M. Lima, Luís A. Pessôa & Russell W. Belk [] []

Reproduction as consumption: unravelling the sociological shaping of reproductive tourism market in China
I-Chieh Michelle Yang, Aminath Shaba Ismail & Juliana Angeline French [] []

Dead metaphors and responsibilised bodies-in-transition: the implications of medical metaphors for understanding the consumption of preventative healthcare |
Mohammed Cheded, Chihling Liu & Gillian Hopkinson [] []

Wearable technologies, brand community and the growth of a transhumanist vision
Duygu Akdevelioglu, Sean Hansen & Alladi Venkatesh [] []