J Current Issues Res Adv
Introduction
Journal of Current Issues & Research in Advertising, 43(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Let Me Explain! Unexpected Findings & Unexpected Methods
Creativity in Advertising: How to Test for Highly Creative Individuals, How to Generate Alternative Creative Ideas, and How to Pretest Them
—John R. Rossiter [] []
Using Photovoice Research for Advertising Theory
—Shelly Rodgers & Evgeniia Belobrovkina [] []
Understanding the Value of Street Art for Artists, Consumers, and Brands
—Diana Cárdenas, Raquel Castaño, Claudia Quintanilla & Edgardo Ayala [] []
Saudi Women Take the Wheel: A Content Analysis of How Saudi Arabian Car Companies Reached Women on Social Media
—Khalid Alharbi & Kelli Boling [] []
How Can We Minimize Visual Stereotypes in Ads?
—Qiang (Tony) Yan & Michael R. Hyman [] []
Predicting Advertising Persuasiveness: A Decision Tree Method for Understanding Emotional (In)Congruence of Ad Placement on YouTube
—Taylor Jing Wen, Ching-Hua Chuan, Jing Yang & Wanhsiu Sunny Tsai [] []
Effects of Disclosure, Placement Type, and Ad–Context Congruence on Brand and Advertising Recognition: An Exploration of CARE Model Processing
—Shuoya Sun & Nathaniel J. Evans [] []