J Con Mar
Introduction
Journal of Consumer Marketing, 39(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
—League of Legends or World of Warcraft? The effect of political ideology on consumers game choice []
Cony M. Ho
Food waste perceptions: vice versus virtue foods
—Joon Yong Seo, Sukki Yoon []
The ultimate escape: escapism, sports fan passion and procrastination across two cultures
—Marina Astakhova, Ethan B. Leonard, D. Harold Doty, Jie Yang, Mingchuan Yu []
If tomorrow never comes: the impact of anxiety, materialism and attitude on consumption behavior in a pandemic
—Anubhav Mishra, Radha Govind Indwar, Sridhar Samu []
What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context
—Ali Mahdi, Maya F. Farah, Zahy Ramadan []