Health Mar Quart
Introduction
Health Marketing Quarterly, 39(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Editorial
—Joy Parkinson []
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
—Kevin R. Betts, Kathryn J. Aikin, Panne Burke, Stephanie Miles & Shane Mannis [] []
Perception of quality and implicitness of promises in medical services: A study in the military polyclinic of Rio De janeiro
—Irene Raguenet Troccoli & Vitor Martins Manhães [] []
How cosmetic surgeons portray cosmetic procedures through Instagram? A content analysis on cosmetic surgeons’ posts on Instagram
—Maryam Tootoonchi Tabrizi & Sevgi AyÅŸe Öztürk [] []
Adoption of E-health platforms by medical practitioners: Mediating effect of attitude on E-health platforms usage
—Ankit Singh & Priya Ravi [] []
Health care utilization among beneficiaries with diabetes from federally qualified health centers: Analysis from a Medicaid managed care organization
—Shamly Austin, Meredith Clarke, Yuan Zhang, Haiyan Qu & Maria Pisu [] []
The role of informational feedback as a game mechanic on user perceptions, attitudes and the intention to continue using a gamified Health Behaviour Change Support System
—Sebastian Joy Panattil, Anoop George & Manu Melwin Joy [] []