Mar Letters
Introduction
Marketing Letters, 33(2)
POSTING TYPE: TOCs
To buy or how much to buy? Partition dependence in purchase-quantity decisions
—Nader T. Tavassoli, Matteo Visentin []
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio
—Karthik Sridhar, Ashish Kumar, Ram Bezawada []
The effect of competition on product removal
—Xabier Barriola []
Consumer motives for buying regional products: the REGIOSCALE
—Nadine Waehning, Raffaele Filieri []
Building consumer connection with new brands through rituals: the role of mindfulness
—Maggie Wenjing Liu, Qichao Zhu, Xian Wang []
Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior
—Shuai Yang, Xinyu Chang, Sixing Chen, Shan Lin, William T. Ross []
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising
—Sohyun Bae, Xiaoyan Liu, Sharon Ng []
Strengthening the satisfaction loyalty link: the role of relational switching costs
—Heiner Evanschitzky, Valentina Stan, Liane Nagengast []
Speaking the same language: the power of words in crowdfunding success and failure
—Ling Peng, Geng Cui, Ziru Bao, Shuman Liu []
The street music business: consumer responses to buskers performing on the street and on online video platforms
—Samuel Stäbler, Kim Katharina Mierisch []
Idea Corner
Virtual currencies: different schemes and research opportunities
—Gianluca Scheidegger, Priya Raghubir []