Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 40(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Influencers’ smiles work regardless of product and message
—Taeyeon Kim, Glenna L. Read [Google Scholar]
Impact of retailing technology during business shutdown
—Rajagopal null []
Paving the path for retail salesperson’s adaptive selling behaviour: an intervening and interactional analysis
—Shoaib Shafique, Amer Rajput, Usman Javed, Hayam Alnakhli []
Digital marketing capability: the mystery of business capabilities
—Darlin Apasrawirote, Kritcha Yawised, Paisarn Muneesawang []
Sustainable, therefore reputable: linking sustainability, reputation, and consumer behaviour
—Umut Unal, Mertcan Tascioglu []
Using Schmid–Leiman solution with higher-order constructs in marketing research
—Piyush Sharma, Bharadhwaj Sivakumaran, Geetha Mohan []
From pandemic to Prada: examining online luxury-brand self-narratives
—Yukti Sharma, Prakrit Silal, Jitender Kumar, Ramendra Singh []
What drives liking different brand-related social media content?
—Anita Ciunova-Shuleska, Nikolina Palamidovska-Sterjadovska, Irena Bogoevska-Gavrilova []