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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Editorial

What a Difference 50 Years Makes!
—Shelly Rodgers []

Social Media Influencers and Followers: Theorization of a Trans-Parasocial Relation and Explication of Its Implications for Influencer Advertising
—Chen Lou [] []

Preparing for an Era of Deepfakes and AI-Generated Ads: A Framework for Understanding Responses to Manipulated Advertising
—Colin Campbell, Kirk Plangger, Sean Sands & Jan Kietzmann [] []

How and When Personalized Advertising Leads to Brand Attitude, Click, and WOM Intention
—Freya De Keyzer, Nathalie Dens & Patrick De Pelsmacker [] []

‘I’m (Not) Offended by Whom I See!’ The Role of Culture and Model Ethnicity in Shaping Consumers’ Responses toward Offensive Nudity Advertising in Asia and Western Europe
—Ralf Terlutter, Sandra Diehl, Isabell Koinig, Kara Chan & Lennon Tsang [] [Google Scholar]

An Integrative Approach to Determinants of Pre-Roll Ad Acceptance and Their Relative Impact: Evidence from Big Data
—Mi Hyun Lee, Su Jung Kim, Sang-Hyeak Yoon & Sungho Park [] []

Consumers’ Use of Augmented Reality Apps: Prevalence, User Characteristics, and Gratifications
—Anne R. Smink, Eva A. van Reijmersdal & Guda van Noort [] []

Exploring the Differential Effects of Religious and Spiritual Cues in Online Advertising: A Study of U.S. Christians and the Nonreligious during COVID-19
—Carrie La Ferle, Sidharth Muralidharan & Osnat Roth-Cohen [] []

Exploration of Parental Advertising Literacy and Parental Mediation: Influencer Marketing of Media Character Toy and Merchandise
—Regina Jihea Ahn [] []

Literature Review Corner

The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion
—Anne Hamby & Niusha Jones [] []