Euro J Mar
Introduction
European Journal of Marketing, 56(4)
POSTING TYPE: TOCs
Ultra-high-net-worth individuals: self-presentation and luxury consumption on Instagram
—Nina Michaelidou, George Christodoulides, Caterina Presi []
Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour
—Md Ashaduzzaman, Charles Jebarajakirthy, Scott K. Weaven, Haroon Iqbal Maseeh, Manish Das, Robin Pentecost []
National customer orientation: a framework, propositions and agenda for future research
—Ofer Mintz, Imran S. Currim, Rohit Deshpandé []
Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective
—Nathalia Christiani Tjandra, Thomas N. Garavan, Lukman Aroean, Yayi Suryo Prabandari []
What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions
—Ruizhi Yuan, Martin J. Liu, Markus Blut []
Concave or convex? The impact of display surface curvature on social appeals’ persuasion: the mediating role of self–other overlap
—Yuli Zhang, Chen Wang []
Come fly with me: exploring the private aviation customer experience (PAX)
—Philipp “Phil” Klaus, Annalisa Tarquini-Poli []
Disentangling effects of subjective and objective characteristics of advertising music
—Gordon Liu, Morteza Abolhasani, Haiming Hang []
Innocent until proven guilty: suspicion of deception in online reviews
—Maria Petrescu, Philip Kitchen, Costinel Dobre, Selima Ben Mrad, Anca Milovan-Ciuta, Deborah Goldring, Anne Fiedler []
Putting passion to work: passionate labour in the fashion blogosphere
—Ashleigh McFarlane, Kathy Hamilton, Paul Hewer []
Universal emotional arc structure in advertisements and their favorability
—Aruni Ghosh, Madhurima Deb []