Euro J Mar

Introduction

European Journal of Marketing, 56(4)

POSTING TYPE: TOCs


Ultra-high-net-worth individuals: self-presentation and luxury consumption on Instagram
Nina Michaelidou, George Christodoulides, Caterina Presi []

Predicting collaborative consumption behaviour: a meta-analytic path analysis on the theory of planned behaviour
Md Ashaduzzaman, Charles Jebarajakirthy, Scott K. Weaven, Haroon Iqbal Maseeh, Manish Das, Robin Pentecost []

National customer orientation: a framework, propositions and agenda for future research
Ofer Mintz, Imran S. Currim, Rohit Deshpandé []

Understanding the ethical legitimacy of tobacco advertising, promotion and sponsorship in Indonesia in the context of increased government regulation: a legitimacy-as-perception perspective
Nathalia Christiani Tjandra, Thomas N. Garavan, Lukman Aroean, Yayi Suryo Prabandari []

What’s in it for you? Examining the roles of consumption values and Thaler’s acquisition–transaction utility theory in Chinese consumers’ green purchase intentions
Ruizhi Yuan, Martin J. Liu, Markus Blut []

Concave or convex? The impact of display surface curvature on social appeals’ persuasion: the mediating role of self–other overlap
Yuli Zhang, Chen Wang []

Come fly with me: exploring the private aviation customer experience (PAX)
Philipp “Phil” Klaus, Annalisa Tarquini-Poli []

Disentangling effects of subjective and objective characteristics of advertising music
Gordon Liu, Morteza Abolhasani, Haiming Hang []

Innocent until proven guilty: suspicion of deception in online reviews
Maria Petrescu, Philip Kitchen, Costinel Dobre, Selima Ben Mrad, Anca Milovan-Ciuta, Deborah Goldring, Anne Fiedler []

Putting passion to work: passionate labour in the fashion blogosphere
Ashleigh McFarlane, Kathy Hamilton, Paul Hewer []

Universal emotional arc structure in advertisements and their favorability
Aruni Ghosh, Madhurima Deb []