EMAC Regional Conference
Introduction
Kaunas, Lithuania, 21-23 Sep 2022; Deadline now 9 May
POSTING TYPE: Revisits
Author: Beata Å einauskienÄ—
EMAC Regional Conference 2022
Extension of Deadline until 9 May 2022
Dear colleagues,
We have decided to extend the deadline for the EMAC Regional Conference 2022 (September 21-23, 2022, Kaunas, Lithuania) until 9 May 2022 (16:00 CET Time).
Conference theme
Reshaping Consumer Centred Marketing
The consumer has always been at the centre of business and social marketing. However, technology transformation has reshaped consumer behaviour patterns and, in turn, is continuously rearranging the role of marketing. Significant changes in individual lives and business environment encourage to search for new opportunities and approaches to both strategic and tactical marketing decisions. This situation becomes especially essential in the Post-COVID World, where sustainable growth and sustainable consumption become fundamental pathways of technology-enabled daily life.
We invite papers dealing with, but not exclusive to, a wide range of consumer-centred marketing topics: Technology-enabled consumer behaviour patterns; Sustainable consumption; Consumer vulnerability and privacy research; Strategic marketing shift towards digitalisation and sustainable growth; Digital sales and Marketing management; Service, retailing and consumer experience; Branding and Innovation; International and Cross-cultural marketing; Consumer Psychology, etc.
Papers on other marketing topics are welcomed, too.
Paper submission
All submissions are due in PDF format and should be doneÌýonlineÌývia theÌýÌýno later than 9 May 2022 (16:00 CET Time)
Please make sure to read carefully the submission guidelinesÌýavailable onÌýÌýbefore submitting your paper.ÌýÌý
More information
Conference website:Ìý
Facebook:Ìý
LinkedIn:Ìý
Should you have any questions, Ìýcontact Anne-Laure Marteaux,ÌýEMAC Executive SecretaryÌý(emac@eiasm.be)
We look forward to your submission,
Best regards
Beata Seinauskiene
Conference Chair