Customer Sales Distribution
Introduction
Ljubomir Pupovac seeks studies examining how the distribution of a firm’s sales across customers (such as customer concentration, existence of principal/major customer, number of customers, etc) impacts firm outcomes
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: Dialog
Author: Ljubomir Pupovac
We are looking for studies that are examining how the distribution of a firm’s sales across its customers (such as customer concentration, existence of principal/major customer, number of customers etc) impact the firm’s outcome. If you have such an unpublished study, we would appreciate if you can email us the copy of the manuscript to l.pupovac@unsw.edu.au.
Kind regards,
Ljubomir Pupovac
Assistant Professor, School of Marketing, UNSW