JA Editor
Introduction
Jisu Huh will be the next Editor in Chief of the Journal of Advertising
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Journal News
Author: Sela Sar
Jisu Huh Named the Next Editor in Chief of the Journal of Advertising
The American Academy of Advertising is pleased to announce the selection of Jisu Huh as the next Editor in Chief of the Journal of Advertising. The editor transition will begin in June 2022 and the new editor term formally starts on January 1, 2023.
As Editor in Chief, Dr. Huh will work with a team of associate editors and editorial review board members to advance the Journal of Advertisings mission, development of advertising theory and its relationship to practice, and to further expand the advertising scholarship and theory.
蹤獲扦夥厙t Jisu Huh
Dr. Jisu Huh is Professor and Raymond O. Mithun Endowed Chair in Advertising at the Hubbard School of Journalism and Mass Communication, University of Minnesota Twin Cities. Dr. Huhs research program has been centered on examining advertisings potentially positive and negative effects on consumers and its functional and dysfunctional roles in the society. Specific areas of current research include computational advertising research, consumer trust and its role in advertising and information diffusion, and direct-to-consumer advertising of healthcare products. Dr. Huh was President of the American Academy of Advertising in 2016 and Associate Editor for the Journal of Advertising in 2014-2019, and currently serves as JAs Senior Associate Editor.
蹤獲扦夥厙t the Journal of Advertising
The Journal of Advertising is the premier peer-reviewed journal devoted to the development of advertising theory and its relationship to practice. All research related to all types of advertising will be considered for publication. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues, along with the economic, political, social, and environmental aspects of advertising. According to the Clarivate Analytics 2019 release of the Journal Citation Reports, JA is ranked 1/92 in Communication and 12/152 in Business.