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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Revisits

Author: Ada Choi

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2022 Marketing Analytics Symposium – Sydney (MASS)

Expanding the Horizons in Marketing Analytics, May 26-27, 2022

The School of Marketing at the University of New South Wales is hosting the Marketing Analytics Symposium on May 26-27, 2022. The symposium will bring together leading marketing executives and academics from around the world to discuss findings, techniques, challenges, and directions for marketing analytics in the coming years.

To allow for participants from anywhere in the world,  the Marketing Analytics Symposium will follow a hybrid model with both in-person and virtual options. The two-day symposium features an exciting program of international keynote speakers, insightful panel discussions, a fireside chat and more. Participants will have the exclusive opportunity to network with industry experts and leading researchers in the field.

Date: May 26-27, 2022

Location: UNSW City Campus (May 26) & Pier One Sydney Harbour (May 27)

In-Person Registration: AUD450 (Early Bird Sales ends on April 29)

Virtual Registration: AUD150 (Promo Code: 22VDT)

Conference Chairs:

• Harald van Heerde, University of New South Wales
• Mathew Chylinski, University of New South Wales
• Nicolas Chu, University of New South Wales
• Jack Cadeaux, University of New South Wales

Speakers:

• Eric T. Bradlow, Professor of Marketing, Vice Dean of Analytics, Wharton Marketing Department
• Jim Oliver, Chief Analytics Officer, eBay
• Koen Pauwels, Principal Research Scientist, Amazon
• Rochelle Tognetti, CMO, Deloitte Australia
• Emma Lo Russo, CEO, Digivizer
• Michael Apte, VP, Global Strategy Marketing, Cochlear
• Willem Paling, Director of Product, Luxury Escapes
• Dave Botkin, Principal of Dave Botkin Consulting, LCC

And more.

View out the full agenda and speaker line-up .

Further information and Contacts:

Website:

Tickets:

E-mail: mass@unsw.edu.au