J Mar Man
Introduction
Journal of Marketing Management, 38(3
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
TV series adaptations and their repercussions on consumers: insights from two complementary qualitative analyses
—Bilge Aykol, Ä°layda Ä°pek & Nilay BıçakcıoÄŸlu-Peynirci [] []
Constructing the food waste issue on social media: a discursive social marketing approach |
—Ulla-Maija Sutinen & Elina Närvänen [] []
‘I am the master of my fate’: digital technology paradoxes and the coping strategies of older consumers |
—Carolyn Wilson-Nash & Julie Tinson [] []
Alternative consumer practices for a sustainable identity: the perspective of organic food consumption
—EmÃlia Fernandes & Artur Saraiva [] []
‘Hey, you there! Marketing!’ On ideology and (mis)interpellation of the marketing educator as subject
—Nicole Gross & Mikko Laamanen [] []
Understanding the brand and website effects of online loyalty: a mediation perspective
—Amy Wong & Mehruba Haque [] []
Is brand differentiation necessary for success? The role of purchase goal and confidence in the brand’s position
—Anne-Maree O’Rourke, François A. Carrillat & Paul Z. Wang [] []