J Macromar
Introduction
Journal of Macromarketing, 42(2)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Provisioning Firearms in Latin America: Historical Development and Societal Consequences
—Terrence H. Witkowski [] []
Constructively Engaging Exploitive Waste Management in India: The Case of Paryavaran Mitra and its Justice Motivated Effort at Empowering Rag-Picking Women
—Sujit Raghunathrao Jagadale and Nicholas J. C. Santos [] []
A Critical Framework for Examining Sustainability Claims of the Sharing Economy: Exploring the Tensions Within Platform Brand Discourses
—Michael Beverland, Pinar Cankurtaran, and Leila Loussaïef [] []
Missing the Forest for the Trees: Marketing Systems Approach to Pharmaceutical Industry Marketing Practices
—Rama K. Jayanti [] []
PLANT VERSUS COW: Conflict Framing in the Ant/Agonistic Relegitimization of a Market
—Christian H. Koch and Sofia Ulver [] []
Special Issue: Macromarketing Responses to Climate Change, Guest Editors: Sabrina Helm and Victoria Little
Macromarketing Our Way to a Zero-carbon Future
—Sabrina Helm and Vicki Little [] []
A Strategic Marketing Framework for Emerging Out of the Climate Change Social Trap: The Case of the Fashion Industry
—Siavash Rashidi-Sabet and Sreedhar Madhavaram [] []
How Subsistence Communities Reconfigure Livelihood Systems in Response to Climate Change: A Coupled-Systems Perspective
—Srinivas Venugopal and Ronika Chakrabarti [] []
Signaling Nothing: Motivating the Masses with Status Signals That Encourage Anti-Consumption
—Catherine A. Armstrong Soule and Tejvir Singh Sekhon [] []
Pedagogy Commentaries
Introducing the Macromarketing Pedagogy Section of the Journal of Macromarketing
—Julie Stanton [] []
Selling for the Social Good: A Commentary and Extension to Pedagogy Place
—Shannon Cummins [] []
Book Reviews
The Social Media Age by Zoetanya Sujon
—Linda Tuncay Zayer []
The Social Media Age by Zoetanya Sujon
—Jie G. Fowler and Aubrey R. Fowler []