Intl J Retail Dist Man
Introduction
International Journal of Retail & Distribution Management, 50(3)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Special issue: Retailing 2020: a balance of technology and customer experience
Guest editors: Jeffrey Campbell
Guest editorial: Retailing 2020: a balance of technology and customer experience
—Jeffrey Campbell []
Brand balance: the effect of influencer brand encroachment on interactivity
—Lara Hamdan, Seung Hwan (Mark) Lee []
Framing the customer journey: touch point categories and decision-making process stages
—Angela Towers, Neil Towers []
Personalizing 3D virtual fashion stores: an action research approach to modularity development
—Juanjuan Wu, Bo Ra Joo, Ahmad Saquib Sina, Sanga Song, Claire Haesung Whang []
Global vs local: analysis of the consumer-brand relationships in India
—Aniket Sengupta, Scarlett Wesley, RayeCarol Cavender, Min Young Lee []
Potential benefits and descriptive norms in webrooming: an extended model of goal-directed behaviour
—Sourabh Arora, Sangeeta Sahney, Debasis Pradhan []
Drivers of showrooming behaviour: insights from integrated perspectives
—Sourabh Arora, Sangeeta Sahney, Rashmi Ranjan Parida []