Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 20(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
The role of slant and message consistency in political advertising effectiveness: evidence from the 2016 presidential election
—Beth L. Fossen, Donggwan Kim, David A. Schweidel, Raphael Thomadsen []
Industry-funded research and bias in food science
—Anita Rao []
Copula-based direct utility models for correlated choice alternatives
—Chul Kim, Duk Bin Jun, Sungho Park []