J Service Man
Introduction
Journal of Service Management, 33(3)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Special issue: Trajectories for Future Research on Branding
Guest editors: Bernard Cova, Luigi Cantone, Pierpaolo Testa
Giving form to future branding realities
—Bernard Cova, Luigi Cantone, Pierpaolo Testa []
Figures in the carpet of branding
—Stephen Brown []
Algorithmic branding through platform assemblages: core conceptions and research directions for a new era of marketing and service management
—Robert V. Kozinets []
Towards a theory of brand love in services: the power of identity and social relationships
—Aaron Ahuvia, Elif Izberk-Bilgin, Kyungwon Lee []
Navigating the emergence of brand meaning in service ecosystems
—Jonathan J. Baker, Julia A. Fehrer, Roderick J. Brodie []
The invisible leash: when human brands hijack corporate brands’ consumer relationships
—Johann N. Giertz, Linda D. Hollebeek, Welf H. Weiger, Maik Hammerschmidt [Google Scholar]