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INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs

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Special Issue: Examining the Unanticipated Consequences of Interactive Marketing

Guest Editosr: Charles F. Hofacker and Caroline Wiertz

The Unanticipated Dynamics of Promoting Crowdfunding Donation Campaigns on Social Media
—Yashar Dehdashti, Aidin Namin, Brian T. Ratchford, Lawrence B. Chonko [] []

Sponsorship Disclosure of Influencers – A Curse or a Blessing?
—Andrea Giuffredi-Kähr, Alisa Petrova, Lucia Malär [] []

Sponsored Influencer Vlogs and Young Viewers: When Sponsorship Disclosure Does not Enhance Advertising Literacy, and Parental Mediation Backfires
—Bianca Harms, Janny C. Hoekstra, Tammo H. A. Bijmolt [] []

Paradoxes of Social Support in Virtual Support Communities: A Mixed-Method Inquiry of the Social Dynamics in Health and Wellness Facebook Groups
—Ana Babić Rosario, Cristel Antonia Russell, Doreen Ellen Shanahan [] []

Feeding the Trolling: Understanding and Mitigating Online Trolling Behavior as an Unintended Consequence
—Maja Golf-Papez, Ekant Veer [] []

Value Creation (vs Value Destruction) as an Unintended Consequence of Negative Comments on [Innocuous] Brand Social Media Posts
—Lauren I. Labrecque, Ereni Markos, Mujde Yuksel, Tracy A. Khan [] []

Sarcastic or Assertive: How Should Brands Reply to Consumers’ Uncivil Comments on Social Media in the Context of Brand Activism?
—Juliana Moreira Batista, Lucia S. G. Barros, Fabricia V. Peixoto, Delane Botelho [] []

I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation
—Stefan F. Bernritter, Annemijn C. Loermans, Anniek W. Eigenraam, Peeter W. J. Verlegh [] []