J Assoc Con Res
Introduction
Journal of the Association for Consumer Research, 7(2)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Emerging Marketing Research on Healthcare and Medical Decision Making: Toward a Consumer-Centric and Pluralistic Methodological Perspective
—Meng Zhu, Dipankar Chakravarti, and Jian Ni [] []
Machine Learning Models for Predicting, Understanding, and Influencing Health Perception
—Ada Aka and Sudeep Bhatia [] []
Empowering Consumers to Engage with Health Decisions: Making Medical Choices Feel Easy Increases Patient Participation
—Mary Steffel, Elanor F. Williams, and Stephan Carney [] []
Psychological Causes of Medical Signs Decrease Perceived Severity, Support for Care, and Donations
—Selin Goksel, David Faro, and Stefano Puntoni [] []
Quantifying the Zero-Price Effect in the Field: Evidence from Swedish Prescription Drug Choices
—Andrew T. Ching, David Granlund, and David Sundström [] []
Motivated Inferences of Price and Quality in Healthcare Decisions
—Emily Prinsloo, Kate Barasz, and Peter A. Ubel [] []
Consumer Health in the Digital Age
—Peggy J. Liu, J. Jeffrey Inman, Beibei Li, Charlene A. Wong, and Nathan Yang [] []
Advance Care Plans: Planning for Critical Healthcare Decisions
—Nazli Gurdamar-Okutur, Simona Botti, and Vicki G. Morwitz [] []
The Enthusiasts and the Reluctants of COVID-19 Vaccine Uptake: A Cluster Analysis
—Angela Y. Lee, Jiaqian Wang, Ulf Böckenholt, Leonard Lee, Rafal Ohme, Dorota Reykowska, and Catherine Yeung [] []
Is Religiosity a Barrier to Organ Donations? Examining the Role of Religiosity and the Salience of a Religious Context on Organ-Donation Decisions
—Inbal Harel, Marcus Mayorga, Paul Slovic, and Tehila Kogut [] []