Intl Mar Rev
Introduction
International Marketing Review, 39(2)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Special issue: Global Luxury Consumption
Guest editors: George Christodoulides, Nina Michaelidou
Guest editorial: Advancing research on global luxury consumption
—George Christodoulides, Nina Michaelidou []
The myth of the universal millennial: comparing millennials’ perceptions of luxury across six countries
—Jean-Noël Kapferer, Pierre Valette-Florence []
Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: a comparison study of China and the US
—Zi Wang, Ruizhi Yuan, Martin J. Liu, Jun Luo []
Global consumer culture and national identity as drivers of materialism: an international study of convergence and divergence
—Mark Cleveland, Nicolas Papadopoulos, Michel Laroche []
Drivers of attitudes toward luxury and counterfeit products: the moderating role of interpersonal influence
—Rajesh Iyer, Barry J. Babin, Jacqueline K. Eastman, Mitch Griffin []
The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic review
—Megha Bharti, Vivek Suneja, Ajay Kumar Chauhan []
Quiet versus loud luxury: the influence of overt and covert narcissism on young Chinese and US luxury consumers’ preferences?
—Ling Jiang, Annie Peng Cui, Juan Shan [Google Scholar]
Priceless time – The UHNWI’s most precious possession: implications for international marketing theory and practice
—Philipp ‘Phil’ Klaus, JungKun Park, Annalisa Tarquini-Poli [Google Scholar]
Luxury fashion retailers’ localised marketing strategies in practice – evidence from China
—Huifeng Bai, Julie McColl, Christopher Moore [Google Scholar]
Charting research on international luxury marketing: where are we now and where should we go next?
—Cleopatra Veloutsou, George Christodoulides, Francisco Guzmán []
The impact of luxury brand status signaling, extension authenticity and fit on luxury line extension evaluation: a cross-national study
—Jean Boisvert, Nicholas J. Ashill []