Intl J Mar Semiotics Discourse
Introduction
International Journal of Marketing Semiotics & Discourse Studies, 1-9
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Yves Saint Laurent: Questions de style
—Gérald Mazzalovo []
The colonising effect: Marketisation and the discursive enactment of institutional identity in Ghanaian universities’ websites
—Alimsiwen Elijah Ayaawan []
On the generic structure of managerial position job advertisements in tertiary education institutions
—Joseph Benjamin Archibald Afful []
Compensatory consumption and reprieve from trauma-related negative emotions: An Indian context
—Khyati Jagani and Shilpa Shinde []
Consuming the scapegoat: Mass shootings as systemically necessary cultural trauma
—George Rossolatos []
A content analytic approach to services advertising in India
—Aditi Naidu, Jagdish Bhagwat and Priyanka Mokshmar []
Book Review: Arthur Asa Berger, Shopper’s Paradise: Retail Stores and American Consumer Culture. Leiden: Brill
Amongst branding, design and architecture: a semiotic analysis of ING DIRECT’s bank shops
—Antonio Laurino []
Multisensory perception of cuteness in mascots and zoo animals
—Jason Dydynski and Nelly Mäekivi []
Discursive representations of Chilean universities and their future students in advertising
—Pablo Matus and Francesca Poggi []
On the spectral ideology of cultural globalization as social hauntology
—George Rossolatos []
Book Review: John Flowerdew and John E. Richardson (eds.), The Routledge Handbook of Critical Discourse Studies
Book Review: John A. Bateman, Janina Wildfeuer and Tuomo Hiippala, Multimodality: Foundations, research and analysis: a problem-oriented introduction
Editorial
—George Rossolatos
The semiotics of minority language branding: A study of the Celtic languages
—John Tredinnick-Rowe []
Codes, coding and interpretation
—Paul Cobley []
Brand planning with rhetorical semiotics. Workshop presentation, Queensland Business School April 11 2017
—George Rossolatos []
Book Review: Dario Martinelli, Give peace a chant: Popular music, politics and social protest. Springer
Editorial
—George Rossolatos
Tweaking ethical consumption: Civic branding in Starbucks cause-related marketing
—Kevin Marinelli []
The semiotics of modernist space in the branding of organisations: A multimodal critical discourse analytic approach
—Per Ledin and David Machin []
Introduction to the Handbook of Brand Semiotics
—George Rossolatos []
Editorial
—George Rossolatos
The paradox of contemporary architecture: Building a new model of brand identity
—Angela Bargenda []
For a semiotic model of cultural branding and the dynamic management of a brandosphere in the face of user-generated advertising
—George Rossolatos []
On the marketing language of hospitality
—Richard Tressider []
Who sees what? One print advertisement and a dual semiotic analysis
—Sharon Schembri and Eliane Karsaklian []
Editorial
—George Rossolatos
Two strands of rhetoric in advertising discourse
—Göran Sonesson []
Representations of children in food advertisements in Cyprus: A sociosemiotic perspective
—Evripides Zantides & Evangelos Kourdis []
IKEA: Ego and its Alter in inter-cultural communications
—Jennie Mazur []
An anatomy of the rhetorical landscape of the world’s most valuable brands
—George Rossolatos []
Applying archetypical frameworks to brand identity and packaging research
—Marcie Connan and Crystal Sarantoulias []
Semiomarketing and fashion semiology: The business language of fashion and Luxury
—Cinzia Ligas and Fausto Crepaldi []