Intl J Adv
Introduction
International Journal of Advertising, 41(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Advertising & Corporate Social Responsibility
Editorial
Introducing a special issue on advertising & corporate social responsibility
—Jameson L. Hayes & Brittany R.L. Duff [] []
Corporate social responsibility & the advertising strategic planning process: a literature review & research agenda
—Jameson L. Hayes, Steven Holiday & Haseon Park [] []
Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate social advocacy (CSA) initiatives: the case of Nike’s Colin Kaepernick campaign
—Jo-Yun Li, Joon Kyoung Kim & Khalid Alharbi [] []
Examining the role of individuals’ perceptions of likelihood of sustained commitment in corporate-nonprofit partnership CSR advertisements
—Damion Waymer, Michaella Walton Gilliland & Joshua B. Barbour [] []
Does company size matter in corporate social responsibility? An examination of the impact of company size and cause proximity fit on consumer response
—Yoon Hi Sung, Rachel Esther Lim & Wei-Na Lee [] []
The role of visual presentation in cause-related marketing message processing in social network sites: a case for sports brands
—Jiyoon (Karen) Han & Seungae Lee [] []
Increasing company-cause fit: the effects of a relational ad message and consumers’ cause involvement on attitude toward the CSR activity
—Chang-Won Choi [] []
Examining native CSR advertising as a post-crisis response strategy
—Linwan Wu & Holly Overton [] []