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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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—What makes products look premium? The impact of product convenience on premiumness perception []
Hyun Young Cho, Sue Hyun Lee, Ritesh Saini

Has the COVID‐19 pandemic made us more materialistic? The effect of COVID‐19 and lockdown restrictions on the endorsement of materialism
—Olaya Moldes, Denitsa Dineva, Lisbeth Ku []

The impact of self‐service versus interpersonal contact on customer–brand relationship in the time of frontline technology infusion
—Heekyung Lee, Youjae Yi []

Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy
—Beatriz Pereira, Amy Greiner Fehl, Stacey R. Finkelstein, Gabriela M. Jiga-Boy, Marta Caserotti []

Motivations of playing digital games: A review and research agenda
—Isaac Cheah, Anwar Sadat Shimul, Ian Phau []

The persuasiveness of metaphor in advertising
—Felix Septianto, Nicolas Pontes, Fandy Tjiptono []

The influence of humor in advertising: Explaining the effects of humor in two‐sided messsages
—Martin Eisend []

Form and substance: Visual content in CSR reports and investors’ perceptions
—Anna C. Invernizzi, Marco Bellucci, Diletta Acuti, Giacomo Manetti []

Mindfulness enhances the values that promote sustainable consumption
—Tavleen Kaur, Michael G. Luchs []

Exploring the antecedents of green and sustainable purchase behaviour: A comparison among different generations
—Cecilia Casalegno, Elena Candelo, Gabriele Santoro []

“YOU POST, I TRAVEL.” Bloggers’ credibility, digital engagement, and travelers’ behavioral intention: The mediating role of hedonic and utilitarian motivations
—Giada Mainolfi, Letizia Lo Presti, Vittoria Marino, Raffaele Filieri [Google Scholar]

Progress in partial least squares structural equation modeling use in marketing research in the last decade
—Marko Sarstedt, Joseph F. Hair, Mandy Pick, Benjamin D. Liengaard, Lăcrămioara Radomir, Christian M. Ringle []

What goes around comes around: The effect of belief in karma on charitable donation behavior
—Ming Chen, Xing-Yu (Marcos) Chu, Chien-Huang Lin, Shih-Heng Yu []

Fake smiles. Customer reactions to employees’ display inauthenticity and choice restrictions
—Thuy Pham, Andreas T. Lechner, Frank Mathmann []