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POSTING TYPE: TOCs

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INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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A retrospective of the Journal of Strategic Marketing from 1993 to 2019 using bibliometric analysis
—Naveen Donthu, Satish Kumar, Justin Paul, Debidutta Pattnaik & Carolyn Strong [<a href="“>Publisher] [<a href="http://scholar+google+com/scholar+q=A+retrospective+of+the+Journal+of+Strategic+Marketing+from+1993+to+2019+using+bibliometric+analysis&btnG=Search“>Google Scholar]

Resolving complaints online: development and validation of customers’ perceived webcare scale
——Sreejesh S, Justin Paul & Anandakuttan B Unnithan [<a href="“>Publisher] [<a href="http://scholar+google+com/scholar+q=Resolving+complaints+online:+development+and+validation+of+customers’+±è±ð°ù³¦±ð¾±±¹±ð»å+·É±ð²ú³¦²¹°ù±ð+²õ³¦²¹±ô±ð&²¹³¾±è;²ú³Ù²Ô³Ò=³§±ð²¹°ù³¦³ó+&²µ³Ù;³Ò´Ç´Ç²µ±ô±ð+³§³¦³ó´Ç±ô²¹°ù+++Google Scholar]

Building team brand equity through perceived CSR: the mediating role of dual identification
——Sungkyung Kim & Argyro Elisavet Manoli [<a href="“>Publisher] [<a href="http://scholar+google+com/scholar+q=Building+team+brand+equity+through+perceived+CSR:+the+mediating+role+of+dual+identification&btnG=Search+>Google+Scholar+++Google Scholar]

Toward a better understanding of the main antecedents and outcomes of consumer-based perceived product innovativeness
——Jean Boisvert & M. Sajid Khan [<a href="“>Publisher] [<a href="http://scholar+google+com/scholar+q=Toward+a+better+understanding+of+the+main+antecedents+and+outcomes+of+consumer+based+perceived+product+innovativeness&btnG=Search+>Google+Scholar+++Google Scholar]

The role of trait and emotion in cruise customers’ impulsive buying behavior: an empirical study
——Jiseon Ahn & Jookyung Kwon [<a href="“>Publisher] [<a href="http://scholar+google+com/scholar+q=The+role+of+trait+and+emotion+in+cruise+customers’+¾±³¾±è³Ü±ô²õ¾±±¹±ð+²ú³Ü²â¾±²Ô²µ+²ú±ð³ó²¹±¹¾±´Ç°ù:+²¹²Ô+±ð³¾±è¾±°ù¾±³¦²¹±ô+²õ³Ù³Ü»å²â&²¹³¾±è;²ú³Ù²Ô³Ò=³§±ð²¹°ù³¦³ó+&²µ³Ù;³Ò´Ç´Ç²µ±ô±ð+³§³¦³ó´Ç±ô²¹°ù+++Google Scholar]