J Promo Man
Introduction
Journal of Promotion Management, 28(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Promotion and Branding from the lens of Gamification in Challenging Times
Editorial
Promotion and Branding from the Lens of Gamification in Challenging Times
—George Spais, Abhishek Behl, Kokil Jain, Varsha Jain & Gurinder Singh [] []
Articles
Online Gaming and OTT Consumption: An Exploratory Study of Generation Z
—Achint Nigam [] []
Does Reward Gamification Drive Brand Relationship Quality?: An Experimental Approach
—Amit Shankar [] []
Augmented Reality-Enabled Instagram Game Filters: Key to Engaging Customers
—Mudita Sinha & Mallika Srivastava [] []
Gamifying Employer Branding: Attracting Critical Talent in Crisis Situations like COVID-19
—Neerja Kashive, Vandana Tandon Khanna, Kshitij Kashive & Anuja Barve [] []