J Mar Comm
Introduction
Journal of Marketing Communications, 28(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
The moderating role of parasocial relationships in the associations between celebrity endorser’s credibility and emotion-based responses
—Regina Burnasheva & Yong Gu Suh [] []
Aristotle’s modes of persuasion and valence effects on online review trustworthiness and usefulness
—Clinton Amos, Lixuan Zhang, Skylar King & Anthony Allred [] []
Branding antecedents of consumer need for uniqueness: a behavioural approach to globalness vs. localness
—S.R. Nikhashemi & Elena Delgado-Ballester [] []
Customer perceived value through quality augmented reality experiences in retail: The mediating effect of customer attitudes
—Saifeddin Alimamy & Samer Al-Imamy [] []
Customer perceived integrated marketing communications: A segmentation of the soda market
—Francisco Suay-Pérez, Gabriel I. Penagos-Londoño, Lucia Porcu & Felipe Ruiz-Moreno [] []