J Con Res
Introduction
Journal of Consumer Research, 48(6)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Practice Diffusion
—Melissa Archpru Akaka ; Hope Jensen Schau; Stephen L Vargo []
Consumers Value Effort over Ease When Caring for Close Others
—Ximena Garcia-Rada; Mary Steffel; Elanor F Williams; Michael I Norton []
The Impact of Payment Frequency on Consumer Spending and Subjective Wealth Perceptions
—Wendy De La Rosa; Stephanie M Tully []
Consumers as Naive Physicists: How Visual Entropy Cues Shift Temporal Focus and Influence Product Evaluations
—Gunes Biliciler; Rajagopal Raghunathan; Adrian F Ward []
Hiding in the Crowd: Secrecy Compels Consumer Conformity
—Dongjin He; Yuwei Jiang; Gerald J Gorn []
In the Eye of the Beholder: The Interplay of Numeracy and Fluency in Consumer Response to 99-Ending Prices
—Brady T Hodges; Haipeng (Allan) Chen []
Social Emotions and the Legitimation of the Fertility Technology Market
—Laetitia Mimoun; Lez Trujillo-Torres; Francesca Sobande []
The Threshold-Crossing Effect: Just-Below Pricing Discourages Consumers to Upgrade
—Junha Kim; Selin A Malkoc; Joseph K Goodman []