J Acad Mar Sci
Introduction
Journal of the Academy of Marketing Science, 50(3)
POSTING TYPE: TOCs
Editorial
A brand (new) experience: art, aesthetics, and sensory effects
—Henrik Hagtvedt []
Consumer resource integration and service innovation in social commerce: the role of social media influencers
—Yao Wu, Satish Nambisan, Jinghua Xiao, Kang Xie []
Marketing experience of CEOs and corporate social performance
—Saeed Janani, Ranjit M. Christopher, Atanas Nik Nikolov, Michael A. Wiles []
Did clickbait crack the code on virality?
—Prithwiraj Mukherjee, Souvik Dutta, Arnaud De Bruyn []
Can advertising benefit women’s development? Preliminary insights from a multi-method investigation
—Gautham Vadakkepatt, Andrew Bryant, Ronald Paul Hill, Joshua Nunziato []
The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand
—Xiaomeng Fan, Fengyan Cindy Cai, Galen V. Bodenhausen []
Shareholder wealth implications of software firms’ transition to cloud computing: a marketing perspective
—Mehdi Nezami, Kapil R. Tuli, Shantanu Dutta []
Managing differential effects of salespersons’ regulatory foci–a dual process model of dominant and supplemental pathways
—Fred Miao, Yi Zheng, Zhimei Zang, Douglas B. Grisaffe, Kenneth Evans []
A self-determination theory-based meta-analysis on the differential effects of intrinsic and extrinsic motivation on salesperson performance
—Valerie Good, Douglas E. Hughes, Ahmet H. Kirca, Sean McGrath []
Choreographing salesperson face-to-face visits with a buyer organization: a social network perspective
—Sebastian Forkmann, Ryan Mullins, Stephan C. Henneberg, Thomas L. Baker []