Euro J Mar
Introduction
European Journal of Marketing, 56(3)
POSTING TYPE: TOCs
You deserve the bad (or good) service: the role of moral deservingness in observers’ reactions to service failure (or excellence)
—Mauricio Palmeira, Minjung Koo, Hyun-Ah Sung []
Why do customers want to learn? Antecedents and outcomes of customer learning
—Xiaochi Sun, Andreas Benedikt Eisingerich, Thomas Foscht, Xuebin Cui, Judith Schloffer []
Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing
—Philipp Wörfel, Florentine Frentz, Caroline Tautu []
The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos
—Jungkeun Kim, Jooyoung Park, Seongseop (Sam) Kim, Hector Gonzalez-Jimenez, Jae-Eun Kim, Rouxelle De Villiers, Jacob C. Lee, Marilyn Giroux []
Brand magnification: when brands help people reconstruct their lives
—Gregorio Fuschillo, Julien Cayla, Bernard Cova []
Broad vs narrow brand positioning: effects on competitive brand performance
—Lars Erling Olsen, Bendik Meling Samuelsen, Ioannis Pappas, Luk Warlop []
Examining the effect of group prototypes and divergent strength of identification on the effectiveness of identity appeals
—Miriam McGowan, Louise May Hassan, Edward Shiu []
Value creation process and outcomes in social inclusion focused services
—Emma Winston, Ahmed Shahriar Ferdous, Ruth Rentschler, Fara Azmat, Nichola Robertson []
The match-up hypotheses revisited: matching social judgments and advertising messaging in celebrity endorsements
—Brittney C. Bauer, Brad D. Carlson, Clark D. Johnson []
Collaboration scope and product innovation in B2B markets: are there too many cooks or is it the customer who spoils the broth?
—Erik Mooi, Ernst Christiaan Osinga, Carlos Daniel Santos []
Consumers’ self-reported and brain responses to advertising post on Instagram: the effect of number of followers and argument quality
—Rumen Pozharliev, Dario Rossi, Matteo De Angelis []