Marketing Strategy Meets Wall Street
Introduction
Chicago, 11-12 Aug 2022 (right before Summer 蹤獲扦夥厙); Deadline 15 May
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Calls: Conferences
Author: Sundar Bharadwaj
Marketing Strategy Meets Wall Street August 11-12
In Conjunction with the
蹤獲扦夥厙 Summer Educator Conference, Chicago, August 12-14, 2022
The major aim of the upcoming conference is to broaden the participation at the conference and bring together researchers from marketing, accounting, and finance and start to close the gap between research in these three areas. the conference will focus on very current and relevant topics where marketing has an important contribution. The conference call for papers includes:
- Marketing Role in Firm Leadership matter for Firm Performance Growth Mindset Quotient
- Multi-stakeholder (including ESG) Focus and Firm Performance
- Role of Marketing in Fin-Tech or Tech-Fin Innovations and Growth
- Diversity, Equity and Inclusion in marketing and its effect on firm performance
- Valuation of Intangibles (Impact on Growth and Resilience) – Capabilities
- Marketings Role in Navigating Uncertainty and Building Resilience Impact on Value Creation
- Predictive Validity of Information from Annual/Quarterly Reports vs Analysts Reports
- Leveraging Digital Technologies: The role of AI in marketing and firm performance
- Using unstructured data (e.g., text mining and NLP) to understand firm performance
- Value Appropriation in Growth Firms (Alliances and Brand Acquisitions) – Marketing Role in M&As decisions and implications for firm performance
- Linking Market Growth and Resilience and Firm Valuation Metrics
- Foundational and New Marketing Capabilities for Firm Performance
- Firm and Brand Activism Implications for Firm Performance and Risks
- Influence of Policy (e.g., GDPR) on Market Metrics and Business Performance
- Firm marketing strategies during pandemic and its implications for firm survival and growth
Submission Requirements:
Formal Marketing Strategy Meets Wall Street submissions,due by May 15, 2022should be presentations of no more than 10 PowerPoint slides (plus cover slide, in Times Roma 12 size type) that address the following:
- Motivation:How it connects to the marketing-finance-accounting interface? What research question(s) are you addressing? In the first one to two slides, clearly establish the connection and the issue you are grappling with (1-2 slides).
- Relevant Hypotheses/model:Lay out the theory underlying your study (1-2 slides) and the formal/informal hypotheses.
- Data & Method:In the next 1-2 slides, briefly describe your data and research methods,
- Results:In the next one to two slides, describe the principal findings in words and tables and figures (3-5 slides).
- Generalizability/Limitations:On the last slide, clearly state the generalizability/limitations of your study (1 slide).
Marketing Meets Wall Street SUBMISSION DEADLINE: May 15, 2022
The conference website is at: .
Decisions will be communicated on or before May 31, 2022.
Conference Location: 蹤獲扦夥厙 Conference Location, Chicago
Conference Dates:
Aug 11-12, 2022