J Mar
Introduction
Journal of Marketing, 86(3)
POSTING TYPE: TOCs
Conducting Research in Marketing with Quasi-Experiments
—Avi Goldfarb, Catherine Tucker, and Yanwen Wang [] []
GMO Labeling Policy and Consumer Choice
—Youngju Kim, SunAh Kim, and Neeraj Arora [] []
Sales and Self: The Noneconomic Value of Selling the Fruits of One’s Labor
—Benedikt Schnurr, Christoph Fuchs, Elisa Maira, Stefano Puntoni, Martin Schreier, and Stijn M.J. van Osselaer [] [Google Scholar]
Halo or Cannibalization? How New Software Entrants Impact Sales of Incumbent Software in Platform Markets
—B.J. Allen, Richard T. Gretz, Mark B. Houston, and Suman Basuroy [] []
Shedding Light on the Dark Side of Firm Lobbying: A Customer Perspective
—Gautham G. Vadakkepatt, Sandeep Arora, Kelly D. Martin, and Neeru Paharia [] []
The Influence of Social Norms on Consumer Behavior: A Meta-Analysis
—Vladimir Melnyk, François A. Carrillat, and Valentyna Melnyk [] []
The Roar of the Crowd: How Interaction Ritual Chains Create Social Atmospheres
—Tim Hill, Robin Canniford, and Giana M. Eckhardt [] []
When to Use Markets, Lines, and Lotteries: How Beliefs ÂÜÀòÉç¹ÙÍøt Preferences Shape Beliefs ÂÜÀòÉç¹ÙÍøt Allocation
—Franklin Shaddy and Anuj K. Shah [] []
Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables
—Nathalie Harz, Sebastian Hohenberg, and Christian Homburg [] []