Innovating for Good
Introduction
A Better Marketing for a Better World Proseminar, Virtual, 25 Apr 2022
POSTING TYPE: Events
Author: Christine Moorman
Innovating for Good Workshop – All faculty and students are encouraged to participate
Innovation has the potential to transform lives, organizations, markets, and the world around us in many profound and positive ways. Yet not all innovations are good for the world; indeed, many innovations are not even intended to do good for the world. What does academic research say about innovating for a better world? In this session, Rajesh Chandy and Christine Moorman will host a set of leading innovation scholars to discuss the topic of innovating for good. In the first hour, these scholars will discuss a paper on this topic that they find inspiring and they believe could help inspire more work on the topic. In the second hour, speakers and participants will break up into small groups to discuss ideas presented in the first hour with the goal of developing research directions to pursue on this important topic. All faculty and students are encouraged to participate.
嗨硃喧梗:泭 April 25, 9:00-11AM (eastern)
賊梗眶勳莽喧娶硃喧勳棗紳:泭
Speakers:
Rajesh Chandy, London Business School
Darren Dahl, University of British Columbia
Jacob Goldenberg, Tel Aviv University
Lan Luo, University of Southern California
Christine Moorman, Duke University
Martin Schreier, WU Vienna
Alina Sorescu, Texas A&M University
Olivier Toubia, Columbia University