Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 34(5)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
—What drives persuasion to choose healthy and ecological food at hotel buffets: message, receiver or sender? []
Michael Volgger, Claudia Cozzio, Ross Taplin
Service marketing strategies and performances of tourism and hospitality enterprises: implications from a small border province in Thailand
—Piriya Pholphirul, Pungpond Rukumnuaykit, Teerawat Charoenrat, Akkaranai Kwanyou, Kitisak Srijamdee []
Thirty years and I’m still Lovin it!: brand perceptions of McDonald’s among generation Y and generation Z consumers in China
—Bowen Zhang, Frank J. Mulhern, Yingying Wu, Margaret Xu, Wenqi Wang, Liang Gao [Google Scholar]
What drives customers towards mobile shopping? An integrative technology continuance theory perspective
—Nikunj Kumar Jain, Dimple Kaul, Priyavrat Sanyal []
The impact of public policy marketing, institutional narratives and discourses on renewable energy consumption in a developing economy
—Stephanie Kay Ann Cheah, Brian Low []
A framework of firms’ business sustainability endeavours with internal and external stakeholders through time across oriental and occidental business contexts
—Tzong-Ru Lee, Ku-Ho Lin, Chang-Hsiung Chen, Carmen Otero-Neira, G繹ran Svensson [Google Scholar]
Too much is not always good: the inverted U-shaped link between green customer integration and opportunistic behavior
—Haiqing Shi, Taiwen Feng, Zhiyi Li []
Network-aware credit scoring system for telecom subscribers using machine learning and network analysis
—Hongming Gao, Hongwei Liu, Haiying Ma, Cunjun Ye, Mingjun Zhan []
What attracts me or prevents me from mobile shopping? An adapted UTAUT2 model empirical research on behavioral intentions of aspirant young consumers in Pakistan
—Muhammad Shehzad Hanif, Min Wang, Muhammad Usman Mumtaz, Zeeshan Ahmed, Waqas Zaki []
Factors influencing smartphone based online shopping: an empirical study of young Women shoppers
—Mahima Shukla, Vranda Jain, Richa Misra []
The impact of firm innovativeness on consumer trust in the sharing economy: a moderated mediation model
—Ruoshi Geng, Ruijie Sun, Jie Li, Fan Guo, Wangshuai Wang, Gong Sun []